Powerswitch helps kiwis find the best electricity and gas plans. We rebranded Powerswitch, redesigned their website and then developed a Nationwide campaign to help promote the service to New Zealanders. This included a series of TVC’s, digital adverts, buses and social channel marketing backed by radio. The campaign features real kiwis talking about how much they have saved by switching power companies and, more importantly, what they can spend their savings on.