Transpower

Transpower owns and operates the National grid – transporting our electricity from where it is generated to where it is used. We helped Transpower refresh their brand identity including a complete overhaul of their visual assets and brand guidelines. We redesigned key communications from Integrated Reports through to Grid Training apps. The result has been a cohesive rollout of their brand with a renewed focus on ‘Empowering our energy future’.

Client

Transpower

Sector

Energy

Role

Branding
Illustration
Photography
Print
Digital

As part of the refresh we commissioned photography of key stakeholders from operational staff to technicians in the field which allowed us to tell a more complete story.

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New imagery captures diverse people within inclusive, open and collaborative environments. Imagery has been used across recruitment collateral and stakeholder communications to help drive change internally and externally.

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