Tectra has been delivering world class training for over 50 years to New Zealand’s wool industry and more recently the wider agricultural industry. Faced with increased competition Tectra turned to Foundry to refresh their branding and strengthen their position as New Zealand’s most trusted primary industry training provider.
Foundry developed a clear strategy to ensure that the new branding resonated with trainees, staff, farm owners and industry organisations.
The new shield mark gives Tectra instant authority in the marketplace and a distinctive New Zealand identity. We created a 50 year heritage mark to acknowledge their rich history and experience. The strapline ‘Train. Work. Succeed.’ became a call to action for trainees and a way for staff to communicate the organisation’s purpose instantly.