Taratahi is New Zealand’s largest agricultural training provider. We were tasked with designing their prospectus to help attract students to a career in farming. We developed the theme ‘Real futures in Ag’ and extended this into key messaging such as ‘Real Adventures’, ‘Real Skills’ and ‘Real People’.
We grouped their programmes into levels to make it easy for students to find the right course and we brought statistics to life through illustration. The resulting publication design helps elevate Taratahi in the competitive tertiary education space.