SpecArc is an independent IT consultancy offering IT strategy and enterprise architecture, technical project management and implementation. Their ethos is one of certainty, simplicity and non-compromise.
We helped define their brand positioning and worked closely with SpecArc to shape and evolve their branding. The branding and website is intentionally reductive and key messages are delivered with clarity to reinforce the companies ability to cut through the clutter to solve complex business challenges. We positioned the company director, Matt Aldiss, as a thought leader and commissioned photography depicting Matt in leadership roles.
Foundry developed a unique brand story that placed their brand message at the forefront of what they do. We utilised the command line on computers to not only facilitate and express their viewpoint about IT but also reinforce SpecArc’s position in a technology centred industry – putting people and process ahead of technology.