Power Polls is a digital platform that aims to engage and reward Powershop customers and the wider public through regular online polls. The polls were launched on a website that encouraged people to weigh in on topical issues by completing the poll to be in to win great prizes. The aim was to establish Power Polls as an institution among members of the Powershop social community, delivering memorable and entertaining experiences to their customers.
We created all the key assets for the campaign including the custom hand-drawn identity that lights up in neon. The neon lettering style was carried through into humorous illustrations based on the poll theme. The campaign launch for Mother’s Day was hugely successful with engagement results exceeding expectations.