Power Up BATS is a promotional campaign for Powershop in collaboration with BATS Theatre.
Powershop is all about power to the people and BATS theatre is all about sharing ideas, experiences and new thinking. Powershop recognised an opportunity to partner with BATS theatre to help fundraise for the theatre, while attracting new customers to Powershop with a discounted sign-up offer.
We were tasked with developing campaign imagery in keeping with the key message ‘Power Up BATS’. Inspired by vintage theatre posters we created a bold illustration of a bat shooting lasers out of it’s eyes as it takes over Wellington. We dialled up the engagement factor with custom typography and a healthy dose of the Powershop pink
The campaign was activated through in-theatre posters and table talkers, accompanied by social media and email marketing.