Designed to biodegrade, Orba shoes are the first in the world to be made from highly renewable plant materials. Foundry worked alongside the company founders to name, brand and launch the shoe to market. Inspired by the circular economy, the Orba wordmark features perfectly rounded letterforms.
This is supported by a bold brand icon drawn from the wordmark counterspaces, while key messaging is set in a circular lockup, with a fine stencil typeface alluding to the process of biodegradation. Playful, bright photography adds colour and personality, allowing the brand aesthetic to change with the seasons.