Flux is a software platform that makes it easier for energy companies to run their retail business end-to-end while unlocking opportunities to innovate.
Foundry collaborated with Flux on the design of their sales tools and digital marketing material, helping them to develop a compelling visual system that saw their story of digital innovation come to life.
We designed a sales prospectus that aided their team in selling the platform to new clients in the US, Australia, Singapore and Europe. The sales collateral utilised the identity system we created, positioning Flux as modern digital innovators.
A bold and inventive illustrative style was created to extend the brand system that saw people, power and possibility (the heart of the Flux platform) come together. The illustrations communicate Flux’s unique proposition of being a launchpad for energy customer innovation. We also created an icon system for their product modules that made it easy for prospective clients to understand the components that make up the Flux platform.
The brand was rolled out across many touch-points from laptop stickers that engaged staff, to trade show banners that attracted global customer attention. The project successfully aided Flux in articulating their point of difference and saw them take ownership of their unique space in the global energy app market.