Bicycle Junction are Wellington’s coolest little bike shop – specialising in urban bikes, electric bikes, folding bikes, cargo bikes and adventure bikes. We created a new brand identity that is community spirited, offbeat and full of fun. The brand is a nod to their retro heritage but with a modern twist. We created all brand touch points from bike swing tags to in-store packaging, wall graphics to retail signage. The shop has become a Wellington hot spot – the perfect place to find your two wheeled BFF.