We created a new brand identity for the Taratahi Institute of Agriculture to help attract the next generation of farmers. Taratahi means ‘one peak’ and this represents the aspirations of the student. We developed the core idea of ‘one peak, many pathways’ and this was visually expressed through the new brand mark and mountain peak patterns. The brand was brought to life across a wide range of communications from course guides and prospectus to campus signage and vehicle fleet graphics.