The Massey University College of Creative Arts has a strong tradition of defining art and design education in New Zealand. Over the years we have developed a wide range of visual communication for the College to help strengthen this position. The calibre of work that the students produce each year is exceptional.
We identified the opportunity to utilise student work to promote the College. We used the tile device as a window to the students work, revealing textures and colours from the featured images.
The visual system allows us to re-fresh each advert, brochure or poster simply by changing out the images within the grid of modular tiles. This design system has enabled the College to evolve as the work of the students evolves, ensuring that each year the collateral is fresh and relevant.