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Pet Team Totally Natural Packaging
Branding/Packaging/

The Pet Team Totally Natural packaging needed to reflect a 100% natural product with no artificial colours, preservatives or hormones.

We identified the opportunity to differentiate the range with a custom designed, hand-drawn typeface applied to a brown box board, giving the brand a stripped back, natural look.

A minimal black and green colour palette reinforced the natural qualities and allowed clear product variant distinction across the range.

The Pet Team Totally Natural range has achieved significant growth as a result of the unique brand positioning and strong on-shelf presence.

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