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NZ Pacific
Branding/Web/

NZ Pacific specialise in hand-crafted jewellery made from natural materials such as jade and bone.

We were approached to design a new brand identity and e-commerce platform for NZ Pacific to launch their new range of beautiful carvings. It was important for the branding to reflect the tradition, culture and craftsmanship of the products while also conveying the beauty of New Zealand and the South Pacific.

We achieved this through highlighting the relationship between the products and nature and defining a clear brand story. The tagline ‘A gift from the land’ draws attention to the significance of the product as a gift from nature. The brand story was expressed through hand drawn lettering and photos of the carvings combined with beautiful scenery.

The e-commerce platform allows customers to shop by design, meaning, occasion or material continuing this brand narrative and the products strong connection to place. The illustrated designs, hand drawn lettering and photography within these sections all reinforce this brand positioning and strategy. Foundry designed email newsletters and social media assets to create awareness and drive traffic to the website.

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