The Ministry of Education is working towards a vibrant, future-focused education system that supports young people to become confident, connected, lifelong learners. They chose Foundry to evolve their logo and refresh their brand to align with this vision.
It was critical that the visual style had enough flexibility to work across the vast scope of the Ministry’s collateral. This flexibility is enabled by the use of a carefully selected colour palette and patterns derived from the logo that can be combined in numerous ways.
Photography is an important part of the brand and we are continuing to work closely with photographers to build an image library that has a learner-centric focus and captures the Ministry’s personality and qualities – lively, fresh and approachable.