Middleware NZ are a niche technology consultancy that focuses on providing independent advice, strategy and architecture for all middleware functions. We were tasked with designing a website that aimed to differentiate the company in a visually engaging and immersive way. In a world of clutter and overload we identified an opportunity to strip back the layers of information typically presented in this sector and instead deliver their key proposition with clarity.
Our response was to focus on their three core service areas (architecture, integration and access management) which we brought to life through interactive illustrations and diagrams. The illustrations were combined with imagery of the Middleware team engaged in strategic planning sessions to communicate their expertise in systems advice and architecture. The website received great feedback from existing customers and has led to several new business opportunities.