Goldbeard Guitars custom make acoustic guitars for the everyday player as well as the studio musician. Goldbeard have created a whole new level of customisation – providing options for shape, materials, finishing details and colours so that the musician can be a part of the making process. Our brief was to create the Goldbeard brand and to differentiate it from the mass-produced established guitar makers.
We identified the opportunity to break away from the signatures that adorn most guitars. The Goldbeard brand mark was designed to reflect the craft values at the core of this company. The logo incorporates a silhouette of a moustache and beard, forming the distinctive shield shape. The shield device has the rustic, worn feel of a prized possession. Designed to be stamped, embossed and screen printed the versatile mark is applied to guitar headstocks, straps, cases and also adorns the owners vehicle – a restored ‘Moonshine White’ 1970 Peugeot 504 Coupe.