GoFox is a newly established electrical and plumbing franchise set to rapidly expand in New Zealand and Australia, with strong connections to G.J. Gardner Homes and other building and construction businesses.
The company approached Foundry to come up with a new name and brand that would stand out in the electrical services market, but with a long term view to expand into other complementary service areas such as plumbing, heating, security and home entertainment systems installation.
We were tasked with building the brand from the name up. It needed to reflect the quality of services they provide and be memorable in a saturated market. We came up with the name and branding for GoFox – the go to guys for all electrical services. The name is memorable and instantly conveys the idea of fast and smart services. We incorporated a running fox within the mark to reinforce the positioning.
The result is a truly differentiated brand within the electrical and plumbing services market that is bold yet trustworthy and transparent.