CORE Education specialise in providing education resources and content for print and new media in New Zealand. We have partnered with CORE on several projects including the recent NCEA campaign supporting Pasifika parents with their children at NCEA level.
We were tasked with creating a visual identity and campaign to promote a series of nationwide seminars. Inspired by traditional Pasifika patterns and motifs we developed a fresh, colourful visual language to connect and resonate with Pasifika parents.
We developed a circular motif that encompassed the main message ‘NCEA My child’s future’ and commissioned a photoshoot of Pasifika people to support key statements throughout the communications. The resulting campaign is vibrant and engaging and clearly communicates the benefits of gaining NCEA qualifications.