The Massey University Blow Creative Arts Festival, combined the end of year design exhibition and fashion shows with live music performances, workshops, public talks, animation screenings and much more. We created the original festival identity and came up with fresh creative concepts each year to keep the design audience engaged.
The campaign explored the fluidity of design and the distinctive pattern represents the gathering, funneling and dispersing of fresh creative ideas. We introduced a circle to contain the patterns and images that make this festival an inspiring and creative event. The programme was designed to appear as a standard format but opens up to reveal a circular poster.